TV Drama Analysis

How is the genre of TV crime drama shown in the clip. (Mise-en-scene, characters, props, themes, sequences)
The genre is shown through the use of setting. The scene is set in a police station, specifically in the interview room, which reinforces the crime genre. The main characters present are two police officers and a suspected criminal. These are typical aspects of the crime genre.

Give examples of how camera angles and shots have been used effectively.
Low angle shots are used which show the police officer talking down to the interviewee and shows how much power the officer has over the interviewee. Within the clip close up shots are used to show emotion on the interviewees face. Another close up shot focuses on the tissue which is in the interviewee's hand. This is purposely done in order to show what the police would be looking for. In this case the close up of his hands holding the tissue in fact shows he is not fidgeting or showing any signs of being nervous.

How has meaning been created through the performance of the actors?
Throughout the clip the power between characters changes. At the beginning the police have the power which is shown through the interviewee looking down and not making eye contact with the police. However, by the end of the interview the interviewee has confidence. He stands up, makes eye contact with the police officer and states he will be taking legal action on the surveillance van which is parked outside his house unless it is removed.

Assess the use of sound in the clip. 

Analysing moving images - revision

Possible moving images in exam:

-Film trailer 

-Clip from a TV show eg. game show, soap opera, news programme.

-TV adverts

-Games trailer 

-Music video 

-Clip from a film 

-Party Political Broadcast 

Possible ways that a moving image communicates meaning to its audience: 

-Mise en scene: setting, costume, lighting and character appearance. 

-Semiotics: verbal and non verbal communication, denotations and connotations.

-Narrative (how the story unfolds)

-Genre (the type of product and the signifiers of which genre it belongs to)

-Technical codes: camerawork, lighting and editing.

-Sound: diegetic, non diegetic, sound effects.

-Codes: action, enigma, cultural, symbolic.

-Codes and conventions: the way things are normally done in products of this kind. 

-Colour 

-Tone of voice

-Facial expressions

-Language

Show me task

SHOW ME 1: Expand in to detail, analyse the language used on the magazine and newspaper - is it formal or informal, why? How does the language appeal to its target audience? SHOW ME 2: Analyse the mise-en-scene for Coronation Street, how does this appeal to its target audience? on Audience questions

The Sun newspaper uses informal language to attract its target audience of working men aged 18 - 30.
The Vogue magazine featuring Beyonce also uses informal language such as 'Sexy' to target its audience of women who are interested in fashion and their appearance.

Coronation street appeals to its target audience through the use of mise en scene. It is set in an area where the streets are rows of terraced housing which is typical of Northern England. Scenes are also filmed in the corner shop and the pub which are every day settings therefore it is giving an exaggerated snapshot of real life which the audience can relate to.

Audience questions

Choose three different media products covering three different media 
Outline 2 target audiences for each 
Using your own examples outline how audiences respond differently 

For my first media product I have chosen the The Sun newspaper. One target audience for this would be men aged 18-30, particularly working class and less educated men. This is because in this newspaper stories and articles are put into a simple form. Another target audience of The Sun could be those who are fans of football as the newspaper includes many articles about about and involving football.
                                             
The second media product I have chosen is a Vogue magazine cover, the edition which features Beyonce on the front cover.  One target audience of this magazine would be women as it includes articles about different topics which interest women. One of the main topics is fashion, the cover i ncludes many secondary articles associated with fashion such as 'Strong and sexy suits' and 'Shockingly chic accessories'. Another topic which is present in the secondary articles is influential women. For example 'Gabrielle Giffords - Fighting for gun control' , 'Phoebe Philo - The woman behind the cult of celine' and 'Beyonce - Rules the world'. These all attract a female audience. A second target audience for this product would be those who are fans of Beyonce. As she is the feature article photograph it suggests that there is lots of information on Beyonce included within the magazine therefore fans will be attracted to it.

The third media product I have chosen is Coronation Street. One target audience of this would be women aged 35-50. This is because the programme deals with issues that this age range can relate to such as family issues and everyday problems. A second target audience would be those who are a fan of this particular genre and enjoy watching soap operas.










 

Revision Notes

Visual codes ( What you can see, especially non verbal communication )
Eg. Use of colour, the way people are dressed, facial expressions
-The model is centred on the magazine cover directly addressing the audience by making eye contact with the camera, drawing the audience in. She is stood with her hand on her hip showing confidence and power. The model is good looking and 'flawless' in order to attract people to the magazine. The fact the model is slightly revealing could also attract a male audience.
-The colours used, pink and yellow, are feminine colours in order to attract the female audience. The fact the model has a black dress on makes her stand out from the other colours used on the cover.
-Black has connotations of power and strength which in this case represents female power, representing women in a strong way.

Technical codes ( Use of cameras/lighting)
-Medium shot used so that the model can lift her dressing partially showing her thigh in order to reinforce the sexy look which is being portrayed.

Layout and design (Codes and conventions)
-Masthead across the top of the cover, partially covered by the models head suggesting that the magazine is well known and has confidence in itself.
-Pug in top right hand corner.
-Secondary articles giving an insight into what the magazine includes.
-Headlines giving the main articles.
-Feauture article photograph of Beyonce.

Language (Verbal communication)
-Use of alliteration in the headline 'Sex Skills'.
-The language used attracts a female audience, for example 'How to snag any man you want'.
-Language used focuses on sex, for example 'Sex Skills' and  'Sex habits that harm your relationship'.
-Informal language such as '10 times it's okay to be a bitch'.

Genre 
-The genre for Cosmopolitan would be womens general interest magazine.
-Generic signifiers:
Secondary articles related to women such as 'Guys reveal the most mind blowing bedroom moves women have ever tried' and 'Tight butt abs and thighs' which are related to females.
-The colours used, pink and yellow, are feminine.
-Feature article photograph is a well known female model.

Audience - 
-Identify two target audiences for this magazine.
The demographic audience for this magazine would be women aged 18 - 30.
The psychographic audience for this magazine would be women who are interested in stories focusing on celebrities and relationships. Also women who are image conscious as one of the articles focuses on 'Tight butt abs and thighs'.

-Take one of these audiences and explain how the producers have targeted that audience.
The producers have targeted the female audience through the use of the model on the front cover, Beyonce is a well known celebrity which some females aspire to be like due to the way she is represented. The colours used are pink and yellow which again target women as they are seen as feminine colours.

-Use your own examples to explain how media products attract an audience.

Audience placement
Mode of address
How it's advertised

Language, Audience and Representation - Consolidation Task

Language:
The masthead is at the top of the magazine slightly covered by the model which suggests that the magazine is well known and confident in itself as the full title doesn't need to be visible for people to recognise what it is. Surrounding the sides of the magazine cover are secondary articles which give an insight as to what the magazine includes and implies to the audience that the magazine contains a lot of information. The colour scheme is black, red and white. The colour red is bold and masculine which highlights the important articles and also adds a modern tone to the magazine. The bright red colour also contrasts with the other colours that are used. The feature article photograph is Jay-Z, he is placed central on the cover facing the camera and making eye contact, which is directly addressing the audience. Jay-Z is wearing a black and white suit which portrays the magazine as sophisticated and professional. This links in with the secondary article placed on the left hand side of the model saying 'Smart Business'.

Audience:
The demographic audience for this GQ magazine would be men aged 20-35. Furthermore, the psychographic audience for this magazine would be business men who are interested in professional wear. Also men who are interested in cars as the cover features the 'GQ Drive' article.

Representation:
The model on the magazine cover, Jay Z, is dressed in a suit which makes him look sophisticated. Also, he is stood slightly leaning to the side and the smile on his face makes him look relaxed and approachable. This challenges the stereotype of black rap artists who are commonly stereotyped as aggressive, often wearing a baseball cap, gold chains and casual wear. Black rap artists stereotypically have unfriendly facial expressions, whereas the model on this cover is the opposite.

Use of camera angles and movement in a film clip

The Shining typewriter scene:

1) What camera angles and shots are used when Wendy is reading at the typewriter?
The camera angle when Wendy is reading the typewriter is a low angle shot looking up. Then a POV shot is used as she looks at what Jack has been doing followed by a zoom shot which is used as she realises what he has been doing.

2) How do they make us feel?
The use of a low angle shot allows the audience to see Wendy's facial expressions as she reads the typewriter. We know from this shot that what she is reading is shocking her simply due to the expression on her face which makes us curious as to what she is reading. This shot also allows us to see everything she does and makes us feel like part of the action.

3) Where does the zoom in take place, and what is its effect? 
A mid shot is used to begin followed by a zoom to a close up shot as Wendy is staring at the typewriter looking at what Jack has done. This shot is used in order to reflect the shock and horror that she is feeling as she realises what her husband has been doing, a person who she thought she knew well. It also shows the audience that Wendy is not aware of anything surrounding her, she is only focused on the typewriter.

4) What camera shots are used as Jack moves into the room?
A tracking shot is used to show Jack entering the room. An over the shoulder shot is then used to show the audience that Wendy is being watched and emphasises the fact that he is behind her and that she is unaware of this.

5) How does this make us feel? 
The over the shoulder shot makes the audience feel the tension building up as Jack creeps up on his wife. The fact that she is unaware of this makes us worry and feel scared for her. The audience can also in some way sympathise with Wendy as her husband is showing such unusual behaviour.