The first magazine I have chosen is 'Mens Health'. The demographic audience for this magazine is men aged 20-30 and the psychographic audience is those interested in having a healthy lifestyle. The language used demonstrates this as it uses phrases such as 'Burn fat fast'. The font is large and bold highlighting this as the main magazine article. Another psychographic audience measure would be homosexual men as they use a clean, cut male model positioned central on the magazine. The audience of this magazine has been targeted in different ways. Firstly, the colour scheme of the magazine cover is red, blue and black. The masthead is in red, aswell as key articles such as 'The 9 to 5 six pack' this links into the colour red having connotations of energy and speed. This suggests to the audience that the article will feed them fast results.
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